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& Nbsp; & nbsp; & nbsp; Just after Nike sued Adidas sneakers infringement of its technology patents next day, the world's second-largest sports brand in Germany, Adidas said the company has learned that indicted news, is studying responses. However, Adidas did not comment on the prosecution and did not disclose the specific responses. & nbsp; & nbsp; & nbsp; February 17, the world's largest sports brand Nike, a US paper pleadings to rival Adidas sued the Texas District Court in Lufkin. Nike accused Adidas sports shoes in the production and use of Nike's SHOX suspension proprietary technology works. Nike said the latest Adidas produced new NBA star Kevin? Garnett signature shoe and A3 Nike sneakers infringe copyright. & nbsp; & nbsp; & nbsp; Nike, Adidas seeks to stop selling products suspected of infringing its patents and make compensation. Nike says, "the company developed suspension technology consuming sports shoes for many years, huge capital investment, registered patents 19; but Adidas has not done research on damping, but without the use of such technology or redesign regrettable" . Nike sports shoes 20 years ago began developing suspension technology, and the introduction of Nike Air sneakers in 1979. In 2000, Nike has developed SHOX technology. This technology patented in 2002, and gradually applied in running shoes, basketball shoes, tennis shoes and training shoes, and other products. & nbsp; & nbsp; & nbsp; in the global athletic footwear market, the company accounted for 28 percent of Adidas, Nike accounted for 31%. Adidas last month to $ 3.8 billion acquisition of the world's third largest sports brand Reebok. Adidas, Reebok company wants to join can enhance the company's competitiveness, with Nike in sports Wang domestic one to compete. & nbsp; & nbsp; & nbsp; In addition, Nike also said that in addition to Adidas, the other two companies Air Max Import and Export Corporation and Romeo and Juliette companies suspected of infringing intellectual property rights and patents Nike.Nike LeBron 13 "Medium Berry" kind Photos and available information exposed 2015-08-28 1 Cheap foamposites for sale 1:18:30 repeatedly leaked spy photos of this double Nike LeBron 13, before the network finally brought a clear physical map photos for us. Shoes shape design, with the previous generation may not have disruptive change, while the outsole is completely continuation of the previous generation of Hex-Max design, showing James I to the cushioning technology very Italian! 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Not long Bryant, Durant so a bunch of players leave China, a winner of the NBA champion Dallas Mavericks point guard super - Jason Kidd led the 8 named "PEAK TEAM" of NBA star players also arrived in China, and in the past two months in two sets he visited more than 20 cities, including Beijing, Guangzhou, Shanghai and other interactions with the local fans. & nbsp; & nbsp; & nbsp; this massive interactive marketing campaign is the 6th row star Chinese Olympic organization. "The China of the Olympic star is just a part of our agency spokesperson." Peak CEO Zhi-Hua Xu said, "As a company committed to become an international brand of Chinese companies, we are trying to bring more and more international visibility for the Chinese fans every year players, the purpose is to make the Olympic consumers get more joy and better brand experience in the interaction with the idol's. "In fact, the signing Shane Battier and other 15 NBA players was considered as an Olympic ambassador Adventure and duplication. But Xu Zhihua opinion, this is the "root out event resources, rich in event marketing performance." & nbsp; & nbsp; & nbsp; In addition to organizing players China line, Pickwick also implanted these star players personality and playing style elements of public money by designing and selling shoes, so that more consumers have the opportunity to experience and purchase these latest technology combines the Olympic quality products. These star products in consumers sought and won the praise, but also become an important foamposites for cheap weapon against Olympic Nike, Adidas and other brand competition. & nbsp; & nbsp; & nbsp; in its numerous NBA players together under the Chinese Olympic basketball shoe market has become the best-selling brand, won the 2010 "basketball shoes" type of market share for the first . This is the third consecutive year the Olympic beat Nike, Adidas and other international brands, ranked as the top Chinese basketball shoe market. & nbsp; & nbsp; & nbsp; With the NBA's international influence is growing, more and more top players wearing boots Peak expedition NBA, NBA around the world through broadcasting system for "PEAK" identifies win the world "fans", greatly accelerated the speed of Olympic promotion in the international market. & nbsp; & nbsp; & nbsp; According to the August Olympic released first half of 2011 earnings data show that as of June 30, Peak sales amounted 2.26 billion yuan, representing an increase of 24.7% over the same period in 2010; gross profit reached 900 million yuan, compared with growth of 32.0 percent year on year, the growth rate higher than the market average; at the same time, 13% of total sales from overseas markets, compared with an increase of 4 percentage points from last year, is looking forward to the future performance of the market .Understand that many boys love wearing shoes in the daily life, in recent years, Nike will actively for its variety of basketball shoes launched live version, while retaining the game version of the appearance of more than, while adding the design elements of life, so as to design suitable for the daily use of the shoes. Recently the brand is Kevin Durant seventh generation special shoes KD 7 launched a live version of the design, not only changed the with high barrel version, using suede to replace the original Dynamic Flywire fly line, thereby constituting a special profile. In addition, the shoe collar is complemented by the Indian texture and KD logo to further enhance the overall design. Shoes will be available this year, please note the relevant announcement of Nike for more details. 0.jpg (349.52 KB, download tim jordan shoes online sale es: 0) download attachment save to album 2014-8-21 upload at 11:32 1.jpg (484.14 KB, download times: 0) download attachment save to album 2014-8-21 upload at 11:32 2.jpg (714.67 KB, download times: 0) download attachment save to album 2014-8-21 upload at 11:32 3.jpg (514.54 KB, download times: 0) download attachment save to album 2014-8-21 upload at 11:32 4.jpg (403.69 KB, download times: 0) download attachment save to album 2014-8-21 upload at 11:32 5.jpg (387.08 KB, download times: 0) download attachment save to album 2014-8-21 upload at 11:320.jpg (174.43 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03 1.jpg (249.28 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03 2.jpg (258.86 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03 3.jpg (268.1 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03 4.jpg (456.16 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03 5.jpg (246.61 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03 6.jpg (194.73 KB, download times: 0) download attachment save to album 2015-1-31 upload at 15:03Chinese shoes network Sept. 4 hearing, the adidas Group Reebok led the Chinese market is quietly making some changes. Once the initial acquisition, Adidas Group CEO Herbert? Heiner (HerbertHainer) will not be very sure of culture into Reebok, Adidas, Reebok, he believes has its own characteristics, Reebok leaders It should be from Reebok internal selection, rather than selected from Adidas. 1 September afternoon, who grew up from Adidas, Reebok China, a year ago the newly appointed general manager of BillDoyle said in an interview, his task is to change the Reebok in China Business model. BillDoyle change did not disclose the number of Reebok stores in China, but he elaborated on his strategy, speed is very fast, sounded confident. In China, few people know that the US sports brand Reebok cheap jordans for sale is female sports started. BillDoyle said, after being acquired Reebok, the Chinese market has been uncertain in its position, so in the past nine months, Reebok reduction in China's advertising, they want to use this time to think clearly, after Reebok more clear positioning and direction. Ye Qi, vice president of fresh Xtep , once in the late 1990s and early 2000, Reebok ranked third or fourth in China's international sports brands, and Nike, Adidas side The first echelon. However, after the addition of Adidas, Reebok worse, is now China's fourth tier sports brand market, with annual sales of 10 billion under. BillDoyle said that now the focus of the work has two, one and constantly develop innovative products, the second is to strengthen cooperation with Baosheng international distributors. expansion in 2008, Reebok erected in Beijing Wangfujing (47.00,2.10,4.68%) of the 40 feet high statue of the great Yao Ming has been impressive, but In addition, China's sports marketing profession that Reebok did not able to lay Yao Ming this card, consumers think of Reebok, it is not possible to think up with Yao Ming, the brand is also no clear positioning. BillDoyle that in the past nine months, Reebok reduction in China's advertising, because to use this time to re-think clearly about the Reebok brand positioning, should do first After a clear positioning, and then invest in consumer advertising issue is consistent with the brand signals. 2009 to the present, Reebok stores in first-tier cities have been turned off a number, although revamp this year after opening a part, but there is no re-opening address was abandoned, such as Shanghai Nanhui District rich off Sri Lanka stores. The industry believes there is a data Reebok since 2009 to reach hundreds of stores closed in China, the data has not been confirmed. misjudged the Chinese market after the Olympic Games in the sports consumption potential, which is not Reebok single issue, but the entire adidas Group's decision-making mistakes, key way Beijing sports consulting firm CEO Zhang this Say. In 2008, Adidas is the partner of cheap foamposites for sale the Beijing Olympic Games, the performance is very beautiful, once rushed to the sales in the first position. It was that year, Adidas Group CEO Herbert? Heiner interview with Chinese media had announced the group's ambition, he said, Adidas 6300 to 2010 there will be stores in the Chinese market in 2008 will open 1135 retail stores; and Reebok to 2010 from 800 to 2200, will open about 250 new retail outlets per year. A research data that the 2008 Beijing Olympic Games, Reebok almost every other day to open a shop, plans to add four years later more than 1300 stores. And come up with 14% of total revenue to support operations of the Chinese market, more than 10 percent of the industry average. But BillDoyle not sure of this, the Olympic Games period, BillDoyle and no office. He said the company generally does not disclose the number of stores and specific financial data, but it does within the Olympic Games since the end of the year and a half of time, Reebok also shop also closed a number of stores. 2008 coincided with the European and American markets shrink, seeing Beijing Olympic Games an opportunity to turn millions of dollars was a lot of hope that the pressure will be in the Chinese market, US companies, Reebok is a relatively typical one. In addition to China, in other parts of Asia, Reebok has developed a good time to shop expansion plans, such as accelerating the pace of expansion in India. grim 2009, Adidas has been ranked third suddenly Li Ning beyond. Because of the market situation after the Olympics judgment overly optimistic, resulting in inventory become a big problem. Reebok situation even worse. Adidas Group believes that after the Olympic Games, China's sports consumption market will be greatly enhanced. In fact, the entire national sports potential consumers have long maintained a tradition of high concern, low-involvement. Sports consumer China presents typical "saddle structure", two large, namely teenagers and the elderly to participate more, and the main consumer groups participation is very low. And, Zhang believes, Adidas and Reebok there is another serious problem, namely that only two to three large distributors, Belle, Pou Sheng International, Sports 100 in which several Chinese market channels accounted for almost all of Adidas, these dealers danger lies in their bargaining power is too strong. When the decision-making errors of judgment, the product precipitated in the channel when the big dealer instinctive reaction is to open more discount stores, other distributors which give a great deal of pressure, and then a vicious cycle, leading to gross profit or even a loss of small shops will be more and more. By comparison, Nike's distribution channels are more safer, there are a number of large distributors to distribute, played the role of checks and balances. And Li Ning has more than 120 large distributors, none of which can occupy a market share of over 10%. foreign sports brands hold the view that a large quantity distributor of enterprise is very negative, easily dispersed. But the Chinese market is very large regional differences, it is difficult to say too scattered sources is not a good way. The big distributors too, will directly result in their bargaining power is too strong, discount and then discount, the more they do not purchase, the greater the brand inventory. Zhang analysis, Reebok ??????? this problem to be more serious. Ye Qi, vice president of special step recalled that early in 2000 was in the late 1990s and, Reebok ranked third and fourth in China's international brand. But after the acquisition of Adidas, Reebok in China has been the lack of a clear and precise positioning. In turnover terms, Reebok sports brand can only be considered now in the fourth tier in China, with annual sales of 1 billion yuan less. In China, the annual turnover can be done with a considerable scale Reebok has dozens of local sports brand, thus positioning is not clear will be fatal. Nike, Adidas is taking the athletic route, special steps KAPPA is a fashion line, Chinese consumers think of Reebok, but it is difficult to have a specific impression. The industry believes that Yao Ming Reebok wasting this valuable resource, these past few years, and even did not make any activity, not even seen any ads on CCTV. Before Quick shop different, Reebok is now first-tier cities and coastal cities closed shop integration. Two years later, Reebok is rethinking how to deal with the challenges of the Chinese market. Reebok serious excess inventory by analysts called "Olympic sequelae." Sneakers Susquehanna International Group ChristopherSvezia analyst said, because the Chinese economic slowdown and indigestion, once and "swallow" too many shoes in the industry have a clear slowdown, while Reebok has opened too many shop, and this market is not ready to digest the brand. Herbert? Heiner once said in a conference call, select Reebok stores address two years ago, looks like right now it is no longer worth it, because the traffic reduction and discharge slow. Hainer said, "Some of the city's consumption has decreased in some areas, we do not want to continue to operate is not profitable stores. Maybe we shop in 2007 and 2008 speed a little too fast, and this is what we are now correct of. " These days recently, Reebok is trying to sell at a discount to clear excess inventory, and close hundreds of unprofitable stores. rescue plan BillDoyle that is now clear positioning and direction, Reebok will focus on market segments. But a year and a half before this concept in the United States did not, he said, can imagine the promotion of such products in China will certainly need more time so that we fully understand. However, according to previous experience in Korea to promote, in the past nine months, the effect is obvious, the products have been successful. More than insiders expected late this year or early next year after the contract expires, Yao Ming will no longer cooperate with Reebok, it is learned, there are already a number of local brands in the game, Yao Ming. Yao's athletic career is getting shorter, in cooperation with the local brands, will Yao Ming brand expanded to become a sub-brand of local brands, so not only can earn endorsement fees, but also get the brand profits, local brands can also borrow Yao Ming to enhance international visibility, is a win-win situation. Zhang believes Reebok order to quickly open up the situation in the Chinese market, the best policy is to maintain and Yao Ming of the contract. Earlier this year, Reebok announced a partnership with China's largest footwear manufacturers Baosheng cooperation. Baosheng Reebok will help design and manufacture products more suitable for the Chinese market, rather than then the American designer's ideas, which become more localization Reebok consciousness. But Zhang believes Reebok still more localized, only the localization of management in order to make decision-making more flexible in Greater China, Greater China may consider granting a new governing body, to ensure that the market can make faster reaction. Ye Qi believes that if the adidas Group, Reebok does not give sufficient financial support and patience, just keep changing the channel, accelerating in a city shop, such a situation would be even more dangerous. Now, outdoor sports brands are catching up, with the Pathfinder (24.870,1.11,4.67%) of the market, means that changes in consumer patterns, fine sporting goods began to appear in large cake phenomenon points, Reebok living environment even more severe. Zhang believes that either the Reebok and Adidas raised the same location, but harder to put down either the Reebok, and Adidas strictly separated. But as early as 2007, Hainer has made the answer to this question. He said, "Nobody knows better than to use three billion euros to buy a brand in order to reduce its market position. I believe Reebok in the past 5-10 years a huge potential has not been fully released." China's domestic sports brand Ye Qi and Zhang insiders believe that, as the lower profile, the stores opened in the second and third tier markets. But Reebok does not think so. BillDoyle think, it is now mainly concentrated in the primary and secondary cities, the focus is on a city. Reebok newly developed innovative products EasyTone and ZigTech running women's sports shoes training shoes priced ranging from 740 yuan and 820 yuan.


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